There’s a New Ad Manager in Town. And It’s Good!

Adding an advertiser in WP Ad Center

This week, Kooc Media (the guys behind one of my favourite WordPress sites, WPLift) released a new plugin called WP Ad Center, which is a self-managed advertising solution for your WordPress site.

They were kind enough to send me a copy to review, so I’ve been playing with it over the past few days and I have to say that I’m quite impressed.

Until now, I’ve been using OIOpublisher to manage my ads on Do It With WordPress, as it is the de facto ad management solution and there isn’t really anything that comes close.

I’m not sure if I’m alone here, but I’ve always found the layout and settings of OIOpublisher a bit complex and clunky. The backend is not very well thought out. With that said, once it’s set up, it is indeed a good solution and handles my advertising needs just the way I want it.

However, when Oli produced this plugin, I knew it had to be worth a look. He’s talented in many areas, including design; so where coders may be able to create a plugin that works fantastically, it’s all too often too complex to figure out and set up, which can be a big hindrance for its users.

The difference in the set up of WP Ad Center compared to OIOpublisher is remarkable; everything is so much easier and more apparent. Adding ad zones, advertisers, banners and campaigns is a breeze, with well thought out forms and processes.

Adding an advertiser in WP Ad Center

Unless I’m missing something, there’s a few features that were present in OIOpublisher that I don’t see in WP Ad Center. For example, I like to be able to create default ads in ad zones so that if I haven’t sold all of my ad spots, it will put one of my default ads in its place, which is usually an affiliate ad. Also, I like the ability to add coupons, because I have offered free or discounted advertising in the past and would like to continue to do that.

However, I am confident that Oli will listen to the feedback of his customers and try to incorporate these features where appropriate. It’s certainly an excellent start for version 1.0 and is undoubtedly a fully functional ad manager, which I would recommend through and through. Purchase WP Ad Center today and try it out for yourself. In the meantime, I’m going to keep testing it out and do another write-up in the near future.

Download WP Ad Center

4 thoughts on “There’s a New Ad Manager in Town. And It’s Good!”

  1. Jeffro says:

    Like you, I’ve been a huge fan of OIO Publisher for a few years and even though it’s a bit clunky to set up, it’s a set and forget type system for me. Unfortunately, it’s not licensed under the GPL so I can’t recommend it out in the open to anyone. Upon looking at the purchase details, looks like this plugin isn’t GPL kosher either as it restricts users on how many sites it can be used on based on the license purchased. I hope they reconsider their plans as I’d like to be able to recommend an ad solution that is GPL licensed and offeres roughly the same feature set as OIO Publisher.

    1. Hi Jeffro,

      I’m interested to hear what the license has to do with being able to recommend it? This is something I wast aware of, so I’d be interested to hear what the reason is.

      At any rate, OIOpublisher is decent and once it is set up, it doesn’t really need any maintenance, but in hopeful that WP Ad Center can achieve similar functionality with their more thought out configuration screens.

      1. Jeffro says:

        Hey Dave, Looks like Oli responded to my comment on the launch post and indeed, the plugin is fully GPL so that’s great. As far as licensing and recommendations go, the ethos of the WordPress community is to show support to those plugin and theme authors who have chosen to align themselves with the same licensing structure as the software they are building on top of, that being WordPress and the GPL. Those who chose to restrict usage or otherwise take freedoms away from individuals are frowned upon and encouraged to take a look at the GPL and perhaps realign their methods to be kosher. Also, WPTavern shows up in the dashboard and is seen by a lot of people, it wouldn’t be a nice day for me if I started mentioning and writing about things that were not GPL licensed as it relates to WordPress.

        I’m going to reach out to Oli to see if I can grab a review copy.

        1. Jeffro,

          Thanks for the information. I makes sense I suppose, but it’s good to know – it’s one of those things that you have to learn by experience. I hope you’re able to get a copy of the plugin to review. He’s made a good start.

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