They were kind enough to send me a copy to review, so I’ve been playing with it over the past few days and I have to say that I’m quite impressed.
Until now, I’ve been using OIOpublisher to manage my ads on Do It With WordPress, as it is the de facto ad management solution and there isn’t really anything that comes close.
I’m not sure if I’m alone here, but I’ve always found the layout and settings of OIOpublisher a bit complex and clunky. The backend is not very well thought out. With that said, once it’s set up, it is indeed a good solution and handles my advertising needs just the way I want it.
However, when Oli produced this plugin, I knew it had to be worth a look. He’s talented in many areas, including design; so where coders may be able to create a plugin that works fantastically, it’s all too often too complex to figure out and set up, which can be a big hindrance for its users.
The difference in the set up of WP Ad Center compared to OIOpublisher is remarkable; everything is so much easier and more apparent. Adding ad zones, advertisers, banners and campaigns is a breeze, with well thought out forms and processes.
Unless I’m missing something, there’s a few features that were present in OIOpublisher that I don’t see in WP Ad Center. For example, I like to be able to create default ads in ad zones so that if I haven’t sold all of my ad spots, it will put one of my default ads in its place, which is usually an affiliate ad. Also, I like the ability to add coupons, because I have offered free or discounted advertising in the past and would like to continue to do that.
However, I am confident that Oli will listen to the feedback of his customers and try to incorporate these features where appropriate. It’s certainly an excellent start for version 1.0 and is undoubtedly a fully functional ad manager, which I would recommend through and through. Purchase WP Ad Center today and try it out for yourself. In the meantime, I’m going to keep testing it out and do another write-up in the near future.