When I look back at starting some of my first blogs, I now realise that I made some stupid mistakes that seem so obvious to avoid now. However, I also realise that there are many other people that must fall into the same trap.
Instead of being a focused, planned blog, I would just ramble on about whatever was on my mind, which is great if you want to let your friends and family know what you’re up to, but it’s not any good for much else.
You need to make sure that you put some thought into what your subject matter is going to be before you ever even think about setting up the blog. Here’s what you need to consider:
People don’t read blogs because they’re interested in what you have to say – they read blogs because they provide invaluable information and viewpoints on subjects that they’re interested in. As such, you need to settle on what the subject of your blog is going to be before you do anything else. There are some very common subjects out there, but there also some obscure ones. Write about what you have a passion or interest for. It’s hard to be motivated to write about a subject that you’re not interested in.
Be very specific about what your subject is. Instead of writing about “Making Money Online” which could be achieved in ten-thousand different ways, make your subject something more specific, like “Making Money Online By Leveraging Affiliate Programs”.
Make Your Subject Obvious
When people visit your site, they should know within a few seconds what your blog is all about. It will be apparent in the title, the tagline, the post titles and everything else that appears on your page. If you’re writing a technical blog, don’t have a banner for a water charity just because it’s something that’s close to your heart as it only serves to confuse what your blog is about.
It should also be clear to search engines (and those who use them) what your subject is, so make sure you put in a lot of thought to your meta tags and keywords, excerpts and blog title/tagline. This also includes your domain name. Use a service like Domainr to find your perfect domain.
Keep Your Posts On-Topic
Now that you’ve chosen your subject and you’ve set up your blog around it, be aware of what you’re writing about. Periodically, you should look at your meta descriptions, excerpts, blog title and tagline and see if you’re still producing posts that are in keeping with your subject.
Enjoy The Success
As you continue to write high-quality original material on your blog, you will become noticed and will be seen as an expert in your field. Engage with your readers and seek out other similar blogs, and form relationships with their owners. Content is indeed king, but if no one knows the king exists, then the king will surely die lonely!