Select Your Blog Subject Early For Success


When I look back at starting some of my first blogs, I now realise that I made some stupid mistakes that seem so obvious to avoid now. However, I also realise that there are many other people that must fall into the same trap.

Instead of being a focused, planned blog, I would just ramble on about whatever was on my mind, which is great if you want to let your friends and family know what you’re up to, but it’s not any good for much else.

You need to make sure that you put some thought into what your subject matter is going to be before you ever even think about setting up the blog. Here’s what you need to consider:

Subject matter

People don’t read blogs because they’re interested in what you have to say – they read blogs because they provide invaluable information and viewpoints on subjects that they’re interested in. As such, you need to settle on what the subject of your blog is going to be before you do anything else. There are some very common subjects out there, but there also some obscure ones. Write about what you have a passion or interest for. It’s hard to be motivated to write about a subject that you’re not interested in.

Be very specific about what your subject is. Instead of writing about “Making Money Online” which could be achieved in ten-thousand different ways, make your subject something more specific, like “Making Money Online By Leveraging Affiliate Programs”.

Make Your Subject Obvious

When people visit your site, they should know within a few seconds what your blog is all about. It will be apparent in the title, the tagline, the post titles and everything else that appears on your page. If you’re writing a technical blog, don’t have a banner for a water charity just because it’s something that’s close to your heart as it only serves to confuse what your blog is about.

It should also be clear to search engines (and those who use them) what your subject is, so make sure you put in a lot of thought to your meta tags and keywords, excerpts and blog title/tagline. This also includes your domain name. Use a service like Domainr to find your perfect domain.

Keep Your Posts On-Topic

Now that you’ve chosen your subject and you’ve set up your blog around it, be aware of what you’re writing about. Periodically, you should look at your meta descriptions, excerpts, blog title and tagline and see if you’re still producing posts that are in keeping with your subject.

Enjoy The Success

As you continue to write high-quality original material on your blog, you will become noticed and will be seen as an expert in your field. Engage with your readers and seek out other similar blogs, and form relationships with their owners. Content is indeed king, but if no one knows the king exists, then the king will surely die lonely!

10 thoughts on “Select Your Blog Subject Early For Success”

  1. InspiroHost says:

    One should choose the blog subject very wisely. Do your prior homework and proper research on the topic. Choose a topic you are most interested in and have sufficient knowledge about. You cannot create interest of your readers in a subject you yourself ain’t interested in.

    1. Dave says:

      Absolutely. It’s one of the lessons I wished I’d learned much earlier

  2. one should choose a blog subject they are a)interested in b)trying to rank for (if that is in your agenda) c)something that could be viral. something so funny or controversial you will get all kinds of traffic for it.

    1. Dave says:

      Yeah, I suppose it depends on what your intentions are – if internet “fame” is in your sights, then aiming for something viral would be worthwhile, however, if you’re trying to be informative and build a trusty user base, then that won’t be nearly as important.

  3. dan says:

    This is so true, too often bloggers will just write about whatever comes to mind, even if it unrelated to their niche. Find your niche and stay within it. You’ll buil a loyal readership.

  4. Josh Ray says:

    This is a great article. I know that everyone blogs for different reasons and not everyone blogs to make me happy but it’s really annoying to find a good blog and then all of the sudden the newest article is about something totally off subject.

  5. Unknown says:

    Nice advice. It is really very important to select a highly targeted niche to be able to get maximum benefits from your blog.

    1. Dave says:

      Well, yes, that’s certainly important. The more specific your niche is, the easier you will find your targeted traffic and the sooner you will see results.

  6. Mike says:

    I definitely agree with everything you say and would argue that being passionate and interested in what you write about should be your number 1 rule. With Bloggers having to write so much fresh content it will soon become like a chore if you aren’t very involved with your subject matter.
    My love is Classic Movies so when I do research for an actor profile or a review of a movie I learn something myself and then hopefully my interest comes through the page to the reader.

    1. Dave says:

      Absolutely. I spent too long trying to write about things that I just don’t care about. It was until I launched Do It With WordPress that blogging became easy because it’s something that I enjoy doing.

      Good luck with your new site. If you have any questions, just feel free to ask!

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