I am writing this post because this morning I stumbled across a little statistic about Do It With WordPress that caught my eye and truly surprised me; this site now has a Pagerank of 4.
I created this site less than a year ago and have been creating content on a near-weekly basis ever since. I try to do some social media promotion and networking, but I find it hard to find the time to do so. My site has done alright, but it is by no means reaming with traffic; I get about 5,000 monthly visits and my Alexa Rank is somewhere in the 200,000s.
I have curiously and casually been keeping an eye on my site’s stats since I launched it and didn’t know when to expect my Pagerank to increase. Just a few weeks ago, my WordPress consulting site, The UK Edge, with an Alexa Rank of nearly two million and very few backlinks suddenly got bumped up to PR1, which was a shock to me. I figured that Do It With WordPress, which I invest much more time into had to have gone up also. I was wrong.
I didn’t think much of it though and carried on as usual. In my opinion, there’s no sense in trying to understand why my PR didn’t increase; I just kept doing what I knew to be good and right in the hope that it would pay off eventually.
Surely enough, when I looked this morning, my PR had soared to PR4, far further than I ever would have imagined it would have. I’m not sure whether Google have revised their algorithm to be more generous, but in the end it doesn’t really matter. It’s PR4 (for now) and I want to share a quick thought about how I got here.
As I already mentioned, I don’t spend nearly as much time as I would like to networking, or promoting my tutorials or getting to know people at any great depth. I don’t pay anyone for links or partake in traffic exchanges. I comment on maybe 4-5 other blogs a week. I’ve written maybe 4 guest posts and have never had any guest posts here on Do It With WordPress.
What I’m getting at is, I don’t do all the things that everyone claims you have to do to succeed at blogging (what is blogging success anyway?). I’ve been keeping my head down and focusing my attention on creating good content. When I have some spare time, I make sure that the first thing I do is check that I have enough content written and if I don’t, I get to writing. Then it goes towards commenting on a few blogs and networking on Twitter.
I am writing all of this in the hope that people will begin to realise that the stats don’t matter; your monthly hits, your Alexa rank, even your PR! The single most important thing is creating worthwhile content and all of the rest will follow suit.
Have you seen a PR increase lately? How much time do you spend on all the extra activities like social media and networking?