Manage your Own Ads With the OIOpublisher Plugin

Advertising is a part of the modern life

Whether you started out with the intention of monetising your blog, or you’ve decided that it’s time you started earning a little extra money to keep your blog running, putting ads on your site is one of the most common ways of achieving this.

Most people, out of ignorance more than anything, will instantly head over to AdSense and create a few ad blocks to dot around their site. I have avoided doing this ever since I created this site, because they always look out of place as a result of you having no control over their appearance.

Eventually, I compromised somewhere in the middle. I wanted to collect a little extra income by having ads on my site, but I wanted to have control over their appearance, so I installed the OIOpublisher plugin.

What OIOpublisher allows you to do is to set ad zones on your site, and you can then sell this ad space on to anyone who wants it. There are several features which make it a particularly excellent plugin however:

Default ads

If you haven’t sold all of your ad space, you can set up default ads that will show in their place, so that you don’t have any blank spaces and you can actually take advantage of your own ad space by displaying ads for your affiliates, newsletters, services or other ventures. You can also set an image advertising the fact that you have ad space for sale, enticing readers to buy an ad from you.

Ad management and payment management

OIOpublisher has done a good job of creating a system which gives you complete control over what ads appear on your site, by enabling you to review them before displaying them on the site. You can also set prices for different time periods, which the buyer can select at the time of purchase. The system will then display the ad until the time period has expired, when it will automatically be removed from your site.

The system also has complete and automatic integration with PayPal, so you can automatically display the ad as soon as payment is received. The plugin also supports other third party payment gateways if PayPal doesn’t meet your needs.

Ad rotation

You can allow ad rotation within your ad zones, so that you’re not displaying the same ad in the same spot until the ad expires. You can set the number of ads you’d like to rotate in each ad zone and your sales page will automatically reflect the number of spots available.

Other options

There’s lots more options available, far more than I could even use, but to give you an idea, here’s a few of them, so that you get an idea of what OIOpublisher can:

  • Ad queuing: sell future ad space for ad zones that are already sold out.
  • Nofollow / dofollow links: set whether or not to make links nofollow, or allow users to make the choice.
  • Categories: Sell ad space that will only display in specific categories.
  • Ad types: choose from text ads, banner ads, inline ads or sponsored posts.
  • Sell files: You can also sell access to specific files, such as an ebook, or your own premium plugin.

As you can see, OIOpublisher has a vast array of options for managing your ads and easily beats the next best option of installing AdSense.

Have you gone and bought OIOpublisher yet? Do you need some help configuring it? Leave a comment and I’ll be glad to help you.

Buy OIOpublisher

21 thoughts on “Manage your Own Ads With the OIOpublisher Plugin”

  1. Patricia says:

    Wow, Dave. Thanks for this. I actually thought OIO Publisher is a monthly service. I didn’t know it’s a once off fee. That;’s why I’ve never installed it or looked at the service. But of course, that was early days. Now, let me find that link ;)

    1. Ahhh yes, quite a misunderstanding. Yeah, you just buy the plugin and then you’re free to use it on your sites.

  2. Liquor Mart says:

    Dave, I also have a question, we own multiple domains… one as a money site and our main site, and a couple of blog spaces to allow college students to blog about their experience at the store and our prices to other college students. Is the fee you pay for this program a multiple-license fee? Could we then use it across all of our domains? They all run wordpress.

    1. That’s fine. A single license allows you to use it on all the domains you have. There’s no restrictions in that respect.

  3. bbrian017 says:

    Hi Dave,

    I’ve seen so many bloggers push OIO Publisher since I’ve started blog engage they must be rocking with revenues and laughing. I’ve wanted to sue it but never got around to installing or buying it. I think I decided against it because if I recall it’s only for wordpress users and they don’t support other scripts such as pligg which is what I’m using.

    I would love to have a rotating system for blog engage but I don’t’ see that in the near future with regards to development and costs. Too bad I bet I would benefit from something like this a lot.

    1. Brian,

      OIOpublisher is actually a PHP script, which has been developed into a WordPress plugin, so you can use it on sites that aren’t running WordPress. Also, I’m not sure what Pligg is, but I’m confident that you could use it. You would just need to paste the HTML/CS/PHP to display the ads in the ad zone that you specify. I think you should take a second look – might be ideal for Blog Engage after all.

  4. Richard says:

    I really like the feature set of OIO Publisher. It’s definitely the most feature filled of all the ad management plugins for wordpress. The other reason to use it is that once you purchase it, you have complete control and get 100% of the generated revenues, rather than using a service like BsA, which takes a portion of your profits.

    1. Couldn’t agree more. Once you’ve bought it, all the revenues are yours, which is a really big deal, considering that AdSense keep about 52% of all revenues. BsA isn’t so bad, but it’s still a big chunk, considering you could keep it for yourself!

  5. Melanie says:

    This post is timely as we are starting to look at different options for serving ads. The only concern I have is the user interface and usability. Does it have options for styling and blending the plugin interface with your existing theme?

    1. Absolutely. You can set the spacing and the borders and you can drop the ad zones into your theme wherever you like and add additional styling through CSS if you like. You can make it look however you want.

  6. Monika says:

    I have to see that your post really give us helful information that surely I can used with. I really like too the feature set of OIO Publisher. It’s definitely the most feature filled of all the ad management plugins for wordpress.

    1. I have to agree. There’s not really anything that comes close when you want to manage your own ads

  7. AstroGremlin says:

    Not sure I’m ready to try this, but as usual, you have thought things through, Dave. Will come back through here when the time comes.
    Question: Can you run at the same time as AdSense? (I know, I know, why in the world would I want to do that?)
    Question: What is your preferred payment system? I have a PayPal account for buying stuff . . . will that do the trick?

  8. Sheila says:

    Hi Dave,
    Just wanted to say I am pleased with OIO, I still have Adrotate on my LHS, but will be switching soon. The forum on OIO is also helpful now my top banner rotate without having to hit refresh. For my geos, it has made the most sense, if anyone wants to check it out here is the sample page. http://www.njplaygrounds.com/blog-n-photos/?p=670
    Sheila

    1. That’s a point I hadn’t touched on – the fact that you can rotate ads, on-page. Very nice feature and I’m glad you like the plugin :)

  9. John says:

    Very interesting. I have one blog setup now to take ads myself but I am using a fairly limited free plugin. I have found that useful and now am interested in expanding it to more blogs and some of these features sound exactly like the types of things I was thinking of

    1) the ability to rotate ads (so I guess this for example would let me have say space for 4 125*125 ads, but if I sold say 7, then just let those 7 rotate through those 4 slots)?

    2) letting me manage other ads (my current one only takes 125) and really only lets you manage them in one way – you can control display a bit by where you put the display code. But I would really like to be able to just have an admin panel that lets me manage say 160 * 600 ads and then I can decide what templates will display that code. I’ll have to examine how OIOpublisher would work for me.

    Thanks for the tip.

    1. Yes, absolutely. With OIOpublisher you can sell multiple ad spots into a single ad zone, so that they’ll rotate with as many ads as you have sold for that spot. And as for the multiple sizes, that’s entirely possible. You can set-up separate ad zones with different sizes, and manage them separately, and insert the ad code into different WordPress page templates if you want, to show them in different areas of your site. In short, whatever your ad needs are, you can’t be pretty sure that OIOpublisher will serve your needs.

  10. Unknown says:

    This post is timely as we are starting to look at different options for serving ads. The only concern I have is the user interface and usability. Does it have options for styling and blending the plugin interface with your existing theme? It’s definitely the most feature filled of all the ad management plugins for wordpress. The other reason to use it is that once you purchase it, you have complete control and get 100% of the generated revenues, rather than using a service like BsA, which takes a portion of your profits.

    1. Yes, you can set borders and spacing as appropriate for your ads. I’m running OIOpublisher on this site for instance, so that should give you an idea; you essentially have full control over the display of the ads. I’d definitely recommend it. If you do choose to buy it, I’d appreciate you buying it through this link.

  11. D Gibbs says:

    Hi,

    Two questions :

    1) Does anyone know if this yet works with custom post types or if there is a work-around to enable ads to be associated with specific post types.. I would like to display ads based on a specific post type that I create.

    2) Is there a way to configure tell this Ad management system ONLY to display on specific pages/posts ?

    1. Hi,

      There’s no reason OIOpublisher couldn’t work with CPTs, and using Conditional tags, you could also quite easily only have ads show up on certain pages.

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