Whether you started out with the intention of monetising your blog, or you’ve decided that it’s time you started earning a little extra money to keep your blog running, putting ads on your site is one of the most common ways of achieving this.
Most people, out of ignorance more than anything, will instantly head over to AdSense and create a few ad blocks to dot around their site. I have avoided doing this ever since I created this site, because they always look out of place as a result of you having no control over their appearance.
Eventually, I compromised somewhere in the middle. I wanted to collect a little extra income by having ads on my site, but I wanted to have control over their appearance, so I installed the OIOpublisher plugin.
What OIOpublisher allows you to do is to set ad zones on your site, and you can then sell this ad space on to anyone who wants it. There are several features which make it a particularly excellent plugin however:
If you haven’t sold all of your ad space, you can set up default ads that will show in their place, so that you don’t have any blank spaces and you can actually take advantage of your own ad space by displaying ads for your affiliates, newsletters, services or other ventures. You can also set an image advertising the fact that you have ad space for sale, enticing readers to buy an ad from you.
Ad management and payment management
OIOpublisher has done a good job of creating a system which gives you complete control over what ads appear on your site, by enabling you to review them before displaying them on the site. You can also set prices for different time periods, which the buyer can select at the time of purchase. The system will then display the ad until the time period has expired, when it will automatically be removed from your site.
The system also has complete and automatic integration with PayPal, so you can automatically display the ad as soon as payment is received. The plugin also supports other third party payment gateways if PayPal doesn’t meet your needs.
You can allow ad rotation within your ad zones, so that you’re not displaying the same ad in the same spot until the ad expires. You can set the number of ads you’d like to rotate in each ad zone and your sales page will automatically reflect the number of spots available.
There’s lots more options available, far more than I could even use, but to give you an idea, here’s a few of them, so that you get an idea of what OIOpublisher can:
- Ad queuing: sell future ad space for ad zones that are already sold out.
- Nofollow / dofollow links: set whether or not to make links nofollow, or allow users to make the choice.
- Categories: Sell ad space that will only display in specific categories.
- Ad types: choose from text ads, banner ads, inline ads or sponsored posts.
- Sell files: You can also sell access to specific files, such as an ebook, or your own premium plugin.
As you can see, OIOpublisher has a vast array of options for managing your ads and easily beats the next best option of installing AdSense.
Have you gone and bought OIOpublisher yet? Do you need some help configuring it? Leave a comment and I’ll be glad to help you.