If your blog is ever to survive, you need to be sure to provide high quality content at regular intervals. Can you imagine a magazine running new issues whenever it felt like it? The readers need to know how often to expect to look for new content and also don’t want to be overwhelmed with new content in quick succession.
The most important thing to do is to consider what sort of a publishing schedule you want to adhere to and whether it is possible. You may aim to post several times a day or you may be aiming for once or twice a week.
Creating a schedule
Whatever you choose, you might want to consider drawing up a weekly or monthly schedule, outlining what type of post to write and when to write it. For example, you may want to write a tutorial on a Monday and a review on a Thursday. What you write will be dependent on your subject matter, which you should decide well in advance.
Write in advance and schedule publishing
One of the best pieces of advice I ever received was to ensure that you keep a backlog of posts in your repository ready to be published on a schedule or at a moment’s notice.
There are numerous reasons for this. There will be weeks that you just don’t feel like writing and other weeks when life has other plans for you.
Again, the volume of content you keep ready for future deployment will depend on your subject and post frequency. If your blog discusses current affairs often, it will be difficult to keep more than a day or two in hand otherwise you’ll be writing about old news. However if you post once or twice a week, a backlog of a few weeks (4-6 posts) might be much more attainable. I try to aim for a few weeks’ worth. While I’m writing this post in early September, it probably won’t publish until mid-October.
Of course, if a current issue comes up that you want to write about immediately, just push your publishing schedule back accordingly.
Revive old posts
Your WordPress site should act more like a library than a bookstore with just the latest topsellers. What I mean by that is that your newest posts shouldn’t be all that you, or your readers are relying.
You should frequently visit all your old posts, make updates to outdated information and link to old stories from new posts. For example, in several (appropriate) places in this post, you will see links to older posts, describing more about something I have spoken about. Updating old content is looked upon favourably by search engines and the more internal links you have the better – for extra punch you should use keywords for that post in the link.
Another method you should also consider is looking for your top posts using Google Analytics and periodically publicise your best content using your social media accounts. New readers may not have taken the time to go through your backlog (especially if you’ve been writing for a few years), so it’s a good way of keeping your best content alive. However, if you do this, make sure the content is still relevant and up-to-date.
What tactics do you use to keep your content fresh, even your old content?