Bloom: a new email opt-in plugin for WordPress

Elegant Themes are the guys behind the $69 theme club and their recent social media plugin, Monarch. They’ve now released their latest venture, Bloom: a plugin to increase email opt-ins from your site.

Building an email list has long been held in high esteem as a great way to engage with your readers. Supposedly, the engagement rate is far better than social media and it targets people who actually want to hear about your products, so it’s a good target audience for your marketing efforts.

However, historically, the implementation of aggressive email capture techniques has made email opt-in a sore point for many web users. How many sites have you been to where a popup instantly comes up demanding your email address before you can even see what you came to read?

Bloom seeks to change all that. Bloom gives you full control over your email opt-ins. Elegant Themes have mentioned that something they learnt from Monarch is that people want a lot of control over how and what appears on their website, so they’ve taken that in to account with Bloom by providing six different types of email opt-ins to choose from including a more traditional pop-up to more subtle and less invasive options like a fly-in or below-content window.


As I went through the process of configuring an opt-in, the flow through the set-up is very well thought out. You don’t have to go back and forth between setting up mailing list integrations and then configuring your opt-in form: it’s all built in to one fluid path, getting all the information it needs as you go.

Speaking of mailing list integrations, Bloom supports every major mailing list provider that I can think of, including:

  • Aweber
  • MailChimp
  • iContact
  • Campaign Monitor
  • Constant Contact
  • Mailpoet
  • and at least 6 more

Bloom has more email opt-in form templates than you can shake a stick at. With well over 100 base templates, all of which are fully customisable, you don’t need to be a designer to make your email opt-ins look great.


Once you’ve settled on your design, it’s time to decide how and when your opt-in appears and there’s a range of options to suit your every need. Want it to appear after a certain amount of time? Done. Want it to show up when people reach the end of your content? Not a problem. Only want it to display on the home page? Consider it done. Want to be a control freak and have a different email opt-in for every single post on your site? If you have the time, it can be done.


That’s it. In all honesty, I’ve never experienced an email opt-in plugin that was this easy to use. The form creation process was so fluid and seamless that within 2 or 3 minutes I had an active, beautiful opt-in form running on my site.


Beyond merely creating highly functional and beautiful forms, Bloom has an elegant stats module which took the excellent strides made in the similar module of Monarch and applied it to email opt-ins. It’s easy to use, easy to read and cuts out of all the extraneous information that you probably don’t need.


Both the stats module and the whole plugin itself are really thoughtfully designed such that beginners won’t feel intimidated and pros won’t feel underserved. It might be worth checking our their Bloom gallery to see all the different screens of the plugin to assess it for yourself. Elegant Themes have struck a really nice balance with Bloom and I have to say that this is probably my favourite email opt-in plugin that I’ve used to date.

As with Elegant Themes’ other plugins like Monarch, it is available for free for all Elegant Themes members, so if you’re already enjoying 80+ themes for $69/yr, then you can now add professional, beautiful email opt-ins for free. And if you’re not yet an Elegant Themes member, then now may well be the time to look into it. With the release of wide-reaching, professional plugins like Bloom and Monarch available to its members for free, it’s becoming more of a no-brainer to join Elegant Themes.

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